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A topical map is a structured semantic framework that defines every topic a website must cover, how those topics connect to each other, and which section of the site each topic belongs to, built from three inputs: Source Context, Central Entity, and Central Search Intent. It is not a list of blog post ideas. It…

Central Search Intent is the single verb-plus-noun purpose that unifies Source Context and Central Entity into one governing statement, and it is what every topic on a topical map ultimately gets measured against. Source Context and Central Entity are inputs. Central Search Intent is what those two inputs produce, and once it’s defined, it becomes…

Source Context is the reason a website deserves to occupy space in the search results, defined by its business model, its monetization method, and the audience it serves. It is the first of the 5 components required to build a topical map, and every other decision in the map depends on it being defined correctly…